Why You Should Fail

Almost two-thirds of students (62.5%) have medium to high entrepreneurial interest, significantly higher than the global average (53.6%)

Many young adults want to start a business but have no idea how and the failure rate is high. For every 10 new businesses formed, 7 – 8 cease operations within the same year.

Why You Should Fail is a best-selling book first published in 2017 which distils practical strategies used by 23 of Singapore's brightest entrepreneurs to start a profitable and sustainable business.

It sold over 3,000 copies across two print runs and received many positive reviews.

The book was written from a series of interviews with these 23 entrepreneurs, who have built multiple businesses amassing millions of dollars in sales and revenue across diverse industries from shipping to media.

It was written by two final year from the Singapore Management University and National University of Singapore, who had both lost thousands of dollars in their own savings through their respective business ventures, under the guidance of Ms Christine Sim, a seasoned business veteran and award winning entrepreneur.